Feed YYC: A T-Shirt with a Purpose
If you’re looking to launch a pre-sale or custom project for your organization, let’s build something meaningful together.
👉 Start your custom project HERE
This One Hits Close to Home
This isn’t just another project.
This is Calgary.
And right now, Calgary is facing something real.
Food insecurity is no longer hidden, it’s happening across our city, in every community, at every level.
- Nearly 1 in 3 Calgarians are experiencing food insecurity (Fresh Routes, 2024)
- That’s over 500,000 people struggling to afford enough food (Fresh Routes, 2024)
- Food bank demand has doubled in recent years, reaching up to 800 hampers per day (Fresh Routes, 2024)
- And maybe most surprising, many people accessing support are working (Calgary Food Bank, 2025)
This isn’t about “other people.”
This is about families, students, parents, and neighbors.
People making impossible choices:
- Rent or groceries
- Bills or meals
- Feeding their kids or feeding themselves
Why This Exists
We partnered with the Calgary Food Bank because the need is real, and growing.
Food insecurity isn’t just about food.
It’s about:
- Rising grocery prices (up nearly 27% in recent years)
- Wages that aren’t keeping up
- Housing costs that keep climbing
- A system where even full-time work isn’t always enough
And when budgets get tight?
Food is often the first thing people cut.
The Idea Behind the Design
We wanted to create something simple.
Something recognizable.
Something that felt like Calgary.
So we went back to one of our most iconic designs:
YYC
But this time, we changed it.
Instead of the Rocky Mountains, we replaced them with one word:
FEED
Because this isn’t just about representing Calgary.
It’s about supporting Calgary.
Why We Chose a Pre-Sale
This project is also about how we do things.
Instead of overproducing inventory and hoping it sells, we:
- Launch the idea
- Open a limited pre-sale window
- Produce only what’s ordered
That means:
- No waste
- No excess
- No risk
- Maximum impact
Every single piece created already has a purpose.
And for organizations like the Calgary Food Bank, it’s a way to raise funds without upfront cost or leftover inventory.
Real Impact
This isn’t symbolic.
It’s direct.
👉 $10 from every t-shirt sold goes to the Calgary Food Bank
And that matters.
Because the Calgary Food Bank isn’t just handing out food, they’re supporting a network that reaches thousands of people across the city every single day.
From emergency hampers to community programs, they are part of the system helping people stay afloat.
Why This Matters to Us
We’re a Calgary company.
This is our city.
And like a lot of people, we’ve seen how things have changed.
Projects like this are a reminder that even something small, like a t-shirt, can be part of something bigger.
A Different Way to Build
This is also part of a bigger shift for us.
In 2026, we’re going deeper into custom projects like this.
Working with organizations not just to create products, but to:
- Build campaigns
- Support causes
- Create real impact
- Tell meaningful stories
Because the best projects aren’t just worn.
They stand for something.
Support the Calgary Food Bank Pre-Sale
This is a limited pre-sale.
Once it closes, it’s gone.
👉 Support the cause and get your t-shirt HERE
Want to Build Something Like This?
If you’re a company, organization, or community group looking to launch a pre-sale, fundraiser, or custom project, we’d love to help.
👉 Start your custom project: https://locallaundry-custom.ca